As children, we are often asked ?what?s your chosen color?? We thought that our color choice says a good deal about who we're, knowning that the questioner will immediately understand its meaning.
But colors, like words, do not carry universal meaning. We all have different reactions to numerous tones and shades depending on how and where we had arrived raised, our past experiences by it, and our set of preferences ? which, like children, can alter inexplicably.
The fact is colors carry a lot of meaning ? but that meaning varies drastically across languages, cultures, and national borders. If you are conscious of many of these differences, you will be able in order to avoid embarrassing cultural mistakes when discussing and taking advantage of colors among colleagues, friends, and clients ? and will also enable you to advertise your product effectively in global markets.
Below, a simple guide to colors all over the world.
BLACK & WHITE
In Western cultures, black is owned by death, evil, and eternity. In some Eastern cultures, however, would seem impossible to carries the contrary meaning; in China, black may be the signature color for young boys, which is used in celebrations and joyous events.
White, alternatively, symbolizes age, death, and misfortune in China plus many Hindu cultures. Across both East and West, however, white typically represents purity, holiness, and peace.
Red is one of the most powerful colors, and its particular meanings for most cultures run deep:
China - Celebration, courage, loyalty, success, and luck, amongst others. Used often in ceremonies, then when joined with white, signifies joy.
Japan - The traditional color for the heroic figure.
Russia - Representative with the Communist era. For this reason, experts recommend to be extremely careful when utilizing this in Eastern European countries.
India - Purity, so wedding costumes are often red. Also along with for married women.
United States - Danger (think "red light!") and utilized in in conjunction with other colors for holidays, including Christmas (green) and Valentine's Day (pink).
Central Africa - Red is a hue of life and health. But in the rest of Africa, red can be a colour of mourning and death. To honor this, the Red Cross changed its colors to green and white in South Africa along with other regions of the continent.
Blue is often considered to get the "safest" global color, as it could represent anything from immortality and freedom (the sky) to cleanliness (in Colombia, blue is equated with soap). In Western countries, blue can often be viewed as the conservative, "corporate" color.
However, take care when using blue to handle highly pious audiences: large has significance in nearly every major world religion. For Hindus, it could be the hue of Krishna, and lots of in the gods are depicted with blue-colored skin. For Christians, blue invokes images of Catholicism, especially the Virgin Mary. Jewish religious texts and rabbinic sages have noted blue to get a holy color, whilst the Islamic Qur'an is the term for evildoers whose eyes are glazed with fear as زرق zurq, which could be the plural of azraq, or blue.
Until natural foods companies started marketing green beverages as healthy and good-tasting, many Western people thought green food was poisonous. Today, green is considered a much more positive color. American retailers are leveraging the environmental movement to sell eco-friendly goods, often using green-themed packaging or ad campaigns to point a product's compliance with "green" standards. Not so in China and France, where studies have indicated that green is not a sensible choice for packaging.
If the Dutch have almost anything to say about this, the World Cup will likely be flooded with many different orange come july 1st. (Orange may be the national colour of the Netherlands and also the uniform color of the country's famous football team.)
On lack of with the world, however, orange includes a slightly more sober meaning: within Hinduism, orange carries religious significance as large for Hindu swamis. Throughout Southeast here Asia, Theravada Buddhist monks also wear orange robes.
So before your inner child enthusiastically covers your color preference to foreign friends or colleagues, you may want to learn more about that color and its cultural significance. Also, be alert to color choices as they correspond with your organization?s campaign copy and graphics ? whether printed collateral, a website, or advertising campaign. Know your target market along with their respective color conventions so that you don?t inadvertently send the incorrect message. We recommend this useful visual representation by Information is Beautiful.
Oh one more thing, well known colors at Acclaro are blue and orange.